A group of investors headed by former Apple director Erik Stannow has invested 5 million Danish Kroner (app. USD 700,000) in Wired Relations. Erik Stannow becomes Chairman of the board. Wired Relations develops privacy software solutions and has been funded by the founders since they started development in the spring of 2018.
”We met every day at Espresso House, the local coffee shop. When they closed at midnight, we moved to Burger King around the corner and just kept on working,” Says Anders Linemann, co-founder and CEO of Wired Relations about the early days of the start-up.
Copenhagen-based Wired Relations is a legal tech company developing a SAAS solution for the automation of privacy compliance. They have secured major clients already, among them the largest media outlet in Denmark, JP/Politikens Hus, leading law firm Gorrissen Federspiel, tech-company Vivino and airline Atlantic Airways. This has been done by focusing on developing a great solution, before looking for investors.
”We are absolutely focused on developing a fantastic product. The buyers within this market are deeply rational. Moreover, we wanted to show product / market fit before looking for investors,” says Anders Linemann.
This extraordinary focus on the product and the market is what has secured the investment. Erik Stannow, on behalf of the group of investors, says:
”I believe in the founders. They have been extremely focused on developing a tremendous product and they have done so with the help of domain experts. From Apple I learned that you always make sure that you have a great product before you release it,” says Erik Stannow who becomes chairman of the board.
The new investors will be directly involved in the company.
”We face two major tasks during the next two years. Customer acquisition and entering new markets. We are in Denmark, the UK, the Faroe Islands and Iceland today. However, our ambitions are much greater than that and Erik Stannow and the other investors will help us reach them. They provide experience within product development, sales, internationalization and partnership strategy. We look forward to utilizing those competencies,” says Anders Linemann.
More information and interviews: Co-founder, Anders Linemann, phone +45 5180 8263